7 Free Awesome Content Marketing Tools You Need In Your Life
Every minute of the day new content is published, so as a marketer, business owner or entrepreneur how do you; stay on top of the latest trends, come up with new content and present information in a way which is visually appealing and keep costs down at the same time?
Below are 7 free content marketing tools I use to curate and create content:
If you’re about to launch a blog, Buzzsumo is great for finding high-quality content that is going viral. There are three different packages; pro, agency and enterprise. However, If you do not have an account you can use up to five free searches a day which I highly recommend you trying. Once entering your search term, Buzzsumo will then show you the most shared topics and top influencers talking about this topic.
Great features: You can export data (if you have a paid account) and you can see what’s trending now online
Using Google Docs is great for collaborating has many fantastic features:
- Voice Typing – This is a new feature Google Docs has added and is extremely easy to activate. Once your microphone is switched on, you start talking and the document types away for you!!! The tool is available in over 40 languages.
Google Docs Voice Typing
- Research Tool – This is great for reports. The feature allows you to search and cite articles, quotes, images and other content whilst within your Google document and automatically inserts correctly formatted citations into your document.
- Google Docs Templates – Google Docs has a wide variation of cool existing templates, where you only need to modify the image and copy to help you to be more productive.
- Add-ons- Third-party developers have created Add-ons which integrate with your google docs. Simply select Add-ons and it will take you to an Add-Ons library and then you select the feature you want to include in your Google Doc.
|Google Docs Add-On Gallery|
There is so many golden nuggets of useful information on the web, it’s hard to digest and consume when you’re on the go. So, a useful tool to try is “get pocket”. This is free app and web service that allows you to save information and articles from the Internet that you can store and read offline later.
I’ve installed the app on my browser, and soon as I come across a page I want to view later, I click on my Pocket app icon, and tag it appropriately. The great thing about this app is it syncs to your phone and allows you to consume when you are ready.
I discovered this free copywriting app earlier on this year, and it is great for helping you to write for the web. It lets you know if:
- Sentences are too long
- Sentences are too passive
- Sentences are too complicated
- Sentences that are hard to read
The app grades your text and lets you know the reading levels the audience will need to be able to understand your text. Its suggested that your copy should be aiming for a grade 6.
If you write blog post content, coming up with a headline to grab your target audience’s attention can sometimes be quite challenging. The Co-schedule Headline Analyser will effectively analyse the words in your headline and make suggestions on how to improve it. It lets you know if your header:
- Is too long and provides recommendations
- Does not include any sentiment and provides recommendations
- Does not include your keywords
The tool also shows you a Google Search preview of how your headline will appear.
|Co- Schedule Headline Analyser|
Canva is a free online programme for designing your content and amazing graphics WITHOUT being a Graphic Designer. The platform is user-friendly and provides you with the tools to create a professional look and feel for your brand without being a design expert.
- Templates – They have a series of templates for anything from PowerPoint, Facebook posts, Twitter covers, blog adverts e.t.c
- Custom Design – If you don’t want a template and want to custom design something, then you also have the flexibility to do that
- Image Library – The platform has a library of free and paid images that can be incorporated into your designs
- Canva Font Pairing Tool – Another free tool by Canva, allowing you to find the right font type for your brand.
Finding high-quality photos with no attribution used to be virtually impossible to find. Until Unsplash burst onto the scene. I found this website called Unsplash.com towards the beginning of this year, which is free to use. You can download up to 10 free photos every 10 days. Some of the features on the website include; Collections, making it easier for you to search for different types of photos
Top Tip: If you use Google Chrome you can install Unsplash Install on your web browser
The tools listed above prove that you don't need to spend over the odds to create good content, you simply need to invest in the time to try these tools. With so many content marketing tools to choose from, it's important to find the right tools that work for you and your business. So, if you haven't tried any of the items in the list above, I encourage you to check them out and I've love to hear what you think about them.
Hope you've found this article useful