5 reasons why you should consider using Spreaker.com for your brand

So, what do the following popular brands brand have in common;  brand PrettyLittleThing (PLT) JD Sports, MacDonalds, Sephora and Ebay? Despite their popularity, they decided to launch podcasts to grow their brand awareness and engage with their followers. Have you considered creating a podcast for your business?

Now I'm personally a BIG consumer of podcasts... I tend to listen to them a few times a week and find them a nice way to digest long form content. The main reason I love listening to podcasts is the CONVENIENCE.Firstly, I want to listen to my favourite podcasts at any time of day that suits me and secondly, I love the fact I can fast forward or skip information thats not relevant to me.  

However Its not just me who loves podcasts, according to Podcast Insights:

• In 2019, there were over 850,000 active podcasts world wide and over 30 million podcast episodes
• In 2019, more than half of US consumers aged over 12 listen to podcasts
• 51 percent of the overall US population has tuned into a podcast at least once, a seven percentage point increase from the 44 percent registered in 2018. 

We've these insights in mind, if you were considering launching a podcast to promote your brand I can understand why. If the statistics above haven't made you consider whether a podcast would be suitable for your brand. Here are 4 reasons why it could be worthwhile creating a podcast: 

Why create a podcast for your brand?

• Reach new audiences - Creating a podcast allows you to reach new audiences: people who might otherwise never find or consume your content because they prefer the audio format. 
• Low set up costs - All you need to do is download a free podcasting app and you can start recording your first show.
• Thought leader - Podcasts allow you to position yourself as a industry thought leader
• Create brand authority - Meet influential guest Build connections by interviewing influential guests

5 reasons why you should consider using Spreaker.com

There are many podcast hosting platforms you can choose from. For the purpose of this blogpost I am looking at the free Spreaker.com subscription plan. Spreaker.com is a user friendly podcast hosting platform allowing you to record, publish, monetise and distribute your podcasts. Organisations such as the BBC, Bloomberg and Ebay for Business are using Spreaker to hosts their podcasts.

Some of the benefits of Spreaker.com:

1. There is a free plan - But their plans range from £FREE - 50 dollars a month. The free plan provides users with 5 hours audio to upload and 15 minutes of live podcasting 
   
   
   
2. Spreaker has a studio mobile app allowing podcasters to  record, publish and distribute podcasts live or pre-corded
   
   
   
3. Once creating your podcast, you can embed your podcast onto your website
4. View podcast analytics and see what podcast episodes are more popular with your followers and understand where your listeners are based. The free plan provides limited analytics.
   
   
   
5. Once you've recorded your show, Spreaker makes it super easy to distribute your podcast to all the major podcasting platforms such as Spotify, Apple, Google podcast 

Conclusion

Podcasts are a powerful medium for you to consider using for your business. So, whether you decide to use Spreaker.com or one of the many other powerful platforms available to host a podcast. I hope you've all found today's blogpost useful. I'd love to hear from businesses considering setting up a podcast and what platforms you've decided to use.

About me 
I'm particularly passionate about helping start-up's and small businesses during these challenging economic times use digital technology to grow their brand, saving them time and money by using free or low cost marketing platforms.