Search Engine Optimization & Conversion Rate Optimization- A match made in Heaven

Search Engine Optimization & Conversion Rate  Optimization- match made in heaven

So, are you a business start-up or owner that would like your web page to rank number one on Google search? Or, have you heard of the phrases search engine optimization (SEO) and conversion rate optimization (CRO), but not quite sure what the difference between them are? If yes, you should find this article useful. 

What is the difference between SEO and CRO?

Search Engine Optimization otherwise known as SEO helps search engines such as Google and Bing to find your website and improve your page ranking. I have created a useful blog post on the 5 signs you need to invest in SEO.

Conversion Rate Optimization otherwise known as CRO, is the discipline to help improve the user experience and improve onsite conversions. Moz defines conversion rate optimization as the systematic process of increasing the percentage of website visitors who take the desired action. 

There are many different types of web page conversions, which include things such as;

• Email subscription
• Buying a product 
• Downloading a brochure

4 ways to align SEO and CRO activity

1. Improve page loading time 

A slow loading page could be a few extra seconds between you losing a sale to your competitor. Google has also indicated that site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. So working on your site speed is not only crucial for ensuring you don't lose any customers, but to help make sure you rank higher in Google search. Check out these 20 ways to improve web page speed by Crazy Egg.

2.Use long tail keywords

Long tail keywords are keyword phrases that contain at least three words and are a great way to generate organic traffic to your website and rank high in SERPS. Check out these 11 reasons by Neil Patel on why you need long tail keywords. If you are unsure of how to find long tail keywords, this article is really useful by EWord.

3. A strong call to action

Call to actions tells website visitors what actions to take to achieve a goal. By having a strong call to action, you could be converting a staggering 45% more customers on your website. Still not convinced, check out these interesting call to action statistics by Protocol 80- 

4. Variation of different content to engage with different users

By creating regular compelling content connected to your business goals, you help to turn your website users into customers. So when Googlebots crawl your website, you are signaling to Google that your website has fresh and current content, which helps your website to rank higher. Read this useful article to improve your content marketing conversion by Autogrow.


In a nutshell, there's no point generating loads of traffic to your website and having a poor user experience and similarly, there is no point in having the most amazing user experience if no one can find your website. By combining both SEO and CRO you are enabling your website to rank high in search engines and provide an excellent customer experience for your website users. The two principles are like a marriage which are both needed to nurture website visitors into loyal customers.

Please let me know how you aligning your SEO and CRO activity to turn website visitors into customers.

XOX