12 Killer Ways To Track Your Content Marketing

12 Killer Ways To Track Your Content Marketing

So, now you've begun investing in content marketing and creating valuable content that;

• Attracts new and existing customers
• Generates interest in your product/service
• Encourages engagement and people to buy from your website.

How do you know if it's working?

Importance of tracking content 

Key performance indicators (KPI's) allow you to track marketing activity, against business objectives. According to the Institute of Content Marketing, (KPI's) are great to measure and track the success of your content marketing efforts.

Great, so now we understand the importance of tracking content marketing performance. I'll share the top five ways to track performance.

First things first, make sure you set up google goals or events to track conversions.  Neil Patel has a great article on Google Goals. Below are different ways for you to try and track the effectiveness of your marketing content.

Reach

Understanding which content is driving people to your website, helps to determine what your audience likes.

Google Analytics allows you to track; 

1. Unique Visitors - Understand if there's an increase in unique visits to the site. 
2. Visitors by Geography - Understand where are your visitors coming from. What content resonates with your target audience and where are they located?
3. Inbound links - How many other websites are linking to your content?

Engagement

You've managed to get people to your website, so it's important to understand how people are engaging with the information on your website?

Google Analytics allows you to track;

4. Bounce rate - Track how long people are on your website for? 
5. Page views - Review how many page views your content gets 
6. Video views - Track how many people are watching your video content
7. Form downloads - Are website users submitting details to gain access to your content?
8. New subscribers/ unsubscribes - How many new people start subscribing?
9. Followers - How many new followers/ unfollowers do you generate across social media?

Sentiment 

Social Media analytics will help you to understand how do people talk about your brand? And how shareable is your content?
10. Comments - How are your target audience talking about your brand?
11. Likes - How many times is your content liked across social media?
12. Sharing - How many times is your content shared across social media?

Want to see how other companies use content marketing? Check out my blog post on how MAC Cosmetics use content marketing.