4 Ways To Generate leads Like A BOSS?

4 Ways To Generate leads Like A BOSS?

In today’s competitive environment, lead generation is essential for generating new business. But, generating new leads can be challenging, yet its safe to say, it's something a lot of my clients have struggled with.

According to the B2B Marketing Community, “61% of B2B marketers have difficulty generating high quality leads.” So, how do you generate new leads for your business?

Unbounce defines lead generation as:

"Lead generation is the process of attracting and converting qualified prospects to fill your sales funnel." (Unbounce)

The way people make decisions has changed when buying a service or products. Cold calling or having a contact forms on your website is no longer enough to generate new business.

Understanding what stage your target audience are at in the buying journey, is important when implementing your strategy. 

Lead Nurturing process

Below are 4 examples of lead generation activity you can start implementing today:

Inbound Marketing strategy

“B2B organisations that aligned their sales and marketing operations achieved 24% faster 3 year revenue growth and 25% faster 3 year profit” (source: Sirius Decisions)

An inbound marketing strategy is a cost effective way to build connections with your customers over time as you guide them through the lead generation process. To create your inbound marketing strategy you need complete the following:

· Situation - Outline where your company is and what it is you want to achieve
· Objectives - Understanding exactly what you want to achieve.
· Strategy - Identify Audience and develop persona – What are their pain points and what solutions can you provide?
· Tactics - Map out your content and a create a schedule to identify what activities you will  deliver to reach your objectives.
· Actions - Invest in a marketing automation tool
· Control & Measurement - Develop a clear call to action to capture prospects details and monitor the success of your activity.

Marketing Automation

According to DemandGen, nurtured leads produce, on average, a 20% increase in sales opportunities” (Source: Demand Gen).
An effective way to nurture your business leads is to use marketing automation. So if Marketing automation concept Is new to you. Hubspot define marketing automation as:

"the the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier."

Automation helps your business to nurture prospects by providing personalised content, and guide them through the buying process.

Hubspot provides a useful guide on marketing automation. Read it here.

Content Marketing Strategy

To stay relevant in today’s society,you need to produce relevant and engaging content. According to Marketing Profs, "83% of B2B marketers use content marketing to generate leads." (source: Marketing profs).

Anyone who reads this blog knows I am big fan of content marketing. With a defined content marketing strategy aligned to the AIDA advertising model, content marketing is a great way to engage with prospective clients.

If you are considering using content marketing, check out my blog post on 7 free awesome content marketing tools.

Email Marketing

89% of marketers say email is their primary channel for lead generation activity (source: Mailingen).

Email marketing remains one of the most successful ways to move leads through the sales funnel and is popular with many marketers. If you are new to email marketing, Campaign Monitor provides a useful guide on Email Marketing which you can access here.

The lead generation techniques I've discussed in this post are some of the many ways to generate leads for your business. 

I'd love to know what lead generation techniques do you find work for you?