2 Amazing Black Friday Campaigns

2 Amazing Black Friday Campaigns

Black Friday is a super exciting and stressful time for marketers. Its a time of year that all businesses can get involved with to help drive sales and in 2017, UK consumers spent 10 billion over the Black friday period.

Just in case you've been living under a rock for the last few months, Black Friday is the name given to the shopping day after Thanksgiving. It was originally called Black Friday because so many people went out to shop that it caused traffic accidents and sometimes even violence. Although this was originally an American event, it has become a bit of global phenomena.

According to PWC, in 2017 more than 3/4 of retailers got involved in Black Friday and 1 in 6 consumers will be spending over this period, so I wanted to share two my favourite 2018 Black Friday Marketing campaigns. 

Pretty Little Thing

Clothing giant, Pretty Little Thing campaigns are always fun and engaging. Their Black Friday campaign contains strong call to actions that they promote across social media, the press and social media influencers.

How this approach can work for you:  Do you have any products or services you could discount? What key influential people could you approach to talk about your brand online? Consider approaching the local press to share your latest deals? Have you set up a social media account for your business yet?

Pretty Little Thing Website

Pretty Little Thing Social Influencer

Pretty Little Thing Social Media Posts

Pretty Little Thing Press Coverage

Patagonia 

Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running. Although they do not participate in Black Friday and encourage consumers not to buy new clothes during this time of year, the company plan to donate 100% of its Black Friday sales to help the environment.

How this approach can work for you:  If you want to make a stand and there is a cause you truly believe in don't be afraid to talk about it and encourage your customers to support it.

Conclusion

Black Friday can be a great way to drive awareness of your brand and generate sales. The two examples above demonstrate some of the ways you can use this powerful promotional tool. I'd love to know what Black friday campaigns you've come across.