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5 Benefits Every Business Owner Needs To Be Aware Of Email Automation

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Email Automation Series: Part 1 - Why Every Business Owner Needs To Be Aware Of Email Automation 



In world filled with endless opportunities, how are you currently communicating your product offering to customers and prospects? Email Automation is one of the most effective ways for business owners to drive leads and sales into their business. If you don't believe me, according to eMarketer, B2C marketers who leverage automation have seen conversion rates as high as 50% and McKinsey state email is 40 times more effective at acquiring new customers than Facebook or Twitter.

If you own you own business, you may already use email marketing for customer e-newsletters or one off email campaigns, but what makes email automation different is, the activity is set up once and then automatically sent to a particular individual when that person meets a certain trigger.However, if your new to email marketing too, its a great way to get specific messages too to your target audience effectively. Campaign Monitor explains the benefits in this article here.

 I will be developing a 6 part blog series all about email marketing, covering everything from; understanding email marketing to finding email automation tools. The first in the 6 part series is today's post "why every business owner needs to be aware of email automation". The aim of this blog post series is to raise awareness of the benefits email automation can bring to your business. 

The Official Definition of Email Automation

Campaign Monitor defines email automation as "the ability to send time or action triggered emails to subscribers with relevant information. Automation is useful for a variety of different marketing purposes."

Popular Types Of Automated Email Marketing Messages

Some of the most popular automated email marketing messages businesses use:

 Welcome Message - These tend to be used when someone signs up to a business mailing list. Below is an example of an automated email message from Topshop thanking people for signing up their mailing list. Within the email there is a link to the website and offering a discount off customers first online purchase.
Topshop Thank You Message

Abandoned Cart Message - These are automated messages you send to customers who visit your website, place an item in your shopping cart, but leave your website before buying anything. Below is an example of an automated email message from Debenhams reminding customers they have left items in their shopping cart.


Cross sell marketing message - When a customer buys a particular product from your website, you send out a automated message selling complimentary products. Below is an example of a company that thanks customers for buying from their store and promotes similar items in an automated email. The email also includes a message encouraging customers to like the company page.


Sending out birthday messages for customers , if you have captured a customers date of birth. Below is an example of Ask Italia sending out an automated birthday message and providing a discount code for customers. The email also includes links to the social media account.

Check Out These 5 Benefits of email automation 

  1. Nurture your leads - Nurture your customers by sending them helpful messages depending on what stage they are in the customer journey. 
  2. Automatic message - Once you have created your automated workflow and decided what will trigger the automated email message, you don't need to worry about manually sending out 
  3. Personalised relevant messages - Send your prospects and customers the right messages, rather than mass generic messages.
  4. Reduces Errors - Because the emails are automated there is less risk of errors
  5. Automated email workflows - Using tools such as Hubspot and Mailchimp to create rules and triggers that automates messages, saving you time and improving productivity. 

I hope you've found today's article useful and now understand some of the benefits email automation could bring to your business.If you already use email automation, I'd love to hear how you currently use it. Alternatively, if you want further information about email automation, I'll be creating some future articles on the following topics as part of this 6- Part Blog Series;

Hope you all have a great week.

Nicola xOx

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