6 Reasons for your small business to use Canva 

Happy New Year!!! 2020 was a bit of a blur and Its been a while since I last posted but I hope you are all keeping safe during these challenging times.

This year, I'll be making it my duty to post more frequently. So, I thought my first post for 2021 will be about Canva. I've personally being using Canva for over four years and introduced many clients and friends to Canva. I'm a huge fan of the platform and constantly discovering new ways that my clients can use the tool to grow their brand awareness.

What is Canva All about?

If you are unfamiliar with Canva its a free graphic design tool which has loads of really cool templates allowing you to design and create anything for your business from logos, posters, bookmarks to videos and adverts. What makes this tool great is that you don't need to be a professional designer to take advantage of the tool and it also offers both free and paid subscriptions.

6 Reasons I recommend using Canva for your business

You maybe familiar with all the options i'm sharing below. If not,I hope you find this post useful:

1. You can now make videos using Canva - Videos are a great way to engage with your target audience, but sometimes they can be costly to produce. Well, Canva have taken away the stress and cost allowing you to make your own videos on the free subscription for either your; Youtube channel, Insta stories, Facebook video and video ads.
   
   
   
2. Create mock-ups designs of your products - Did you know you can connect the Smartmockup App with your Canva account? Smart Mock up is a product mock-up generator that offers the possibility to create realistic looking product screenshots right inside your browser. So, if you have created a product and you want to mock up some shots for your website or social media posts. Take advantage of the free 7 day Smart Mock Up trial. 
   
   
   
3. Source your brand colours- Take advantage of the Canva Colour Palette Generator to help find a colour scheme to compliment your brand. If you are struggling to find the right colours to represent your brand, the Canva Palette Generator is a great way to find colours that match and then you can use the Canva Brand kit to save up to 3 of the colours you like to represent your brand.  So, when you are designing future templates, your brand colours will be easily accessible to apply to all future designs. 
   
   
   
4. Thousands of template designs to select - You can literally design anything thanks to the the endless amount of templates you can choose from, helping you save  time and money. 
5. Create your own course on Canva- Did you know you can present and record yourself presenting on Canva? This recording functionality is relatively new to Canva, but is available on the Free Subscription plan. Once you've created your video you can easily share via email and social media. 
6. Create your own graphs and charts in Canva - If you visit Canva.com/graphs you can create your own graphs and charts . Simply select the design you like and copy and paste your data into Canva.

Conclusion 

Canva can't replace a professional graphic designer, but it can save you a serious amount of money and time on the creation of marketing material. So we hope you have found today's post useful because its a great resource to consider for promoting your brand. So get ready to make your business, more approachable! If you already use Canva or similar tool, please let me know in the comments.

Also i'm thinking about doing some online Canva tutorials, so please let me know in the comments if you would find that useful.

xOx

About me

I'm passionate about helping start-up's and small businesses use digital technology to grow their brand, saving them time and money by using free or low cost marketing platforms.