How The Content Marketing Solar System Would look

The Content Marketing Solar System

If content marketing was a solar system it would look like this. Take a closer look here

Content Marketing Solar System

My infographic shows the planets in the universe as the different forms of content marketing you can use. The infographic highlights how many people use the internet. It also demonstrates the importance of understanding your target audience and what their likes and dislikes are.

Buyer Persona's

It's important to understand who your target audience is. By understanding your audience you can:

• Define your messaging 
• Identify the different types of content you should use.

Content Types

Blogs

Blogging continues to be on the rise and is fantastic for SEO. According to the Social Media Examiner, 66% of marketers using blogging as part of their social media content. Blogging is a great way to demonstrate your expertise and brand credibility.

Videos

With 500 million hours of video watched on YouTube each day, nobody can deny the power of video marketing (source: Wordstream). A video is a great way to get consumers interested in your brand and encourage them to stay on your website for longer.

Infographics

Wikipedia defines Infographics as;

The graphic visual representations of information, data or knowledge intended to present information quickly and clearly.

According to MIT, 90% of the information sent to the brain is visual and infographics can increase traffic to your website by 12% (source Demand Gen Report). I used Canva to create my Content Marketing Solar System infographics. However, there are other platforms you can try such as:

• Statsilk.com
• Visual.ly
• Piktochart 

Case studies

Case studies help you to describe your unique selling points and demonstrate how you've helped other customers.

EBooks & Whitepapers

Long-form content marketing such as Ebooks and Whitepapers are a good way to showcase your authority in your subject field.  Due to the perceived benefits of ebooks and whitepapers, consumers and prospects tend to leave their contact details.

Social Media Posts

Buyer personas help you determine which social platforms to use to help raise awareness of your brand.

GIFS & MEMEs

Gifs and memes are regularly used across social media to help marketing content go viral. They help to bring messages to life and can help to evoke emotions. Used carefully, can be a great way to engage with your target audience. There are various tools such as IMGFLIP and GITit which allows you to create your own memes and GIFs for free.

Don't forget, it's important to track all your content marketing. If you are unsure how to that. View my previous blog post on Tracking Content Marketing 

Conclusion 

Although my infographic doesn't include every form of content marketing, it demonstrates a number of different ways you can use content marketing effectively at an affordable cost to either generate leads or raise awareness of your brand. 

I'd love to know what is your favourite form of content marketing? And channel has brought you the most success?

I'd love to know what is your favourite form of content marketing? And the channel that has brought you the most success?