Why I Love Lead Magnets

So What Is A Lead Magnet?

So, who's heard of the phrase "lead magnet"? Before I get into the definition, I just want to say I absolutely love lead magnets!!!

A lead magnet or "opt-in" offer can be defined as, something you decide to giveaway for free (which sits on a landing page) in exchange for a customers contact details. The giveaway could be anything from expert knowledge, to discounts or giveaway products.

Customer Personas

Before creating a lead magnet, you need to make sure you understand your target audience and what their likes and dislikes are. For more information on creating personas visit Hubspot.

Lead Magnet Objectives

Before creating your lead magnet, you need to be clear on what you are trying to achieve. Are you trying to grow your database or raise awareness of a particular product?

6 Important Things To Remember When Creating A Lead Magnet;

1. Your lead magnet needs to be directly related or linked the services /products you are selling
2. Your lead magnet needs to be high quality and reflect your brand
3. Your lead magnet needs to help solve your customer's problems 
4. Keep things simple and don't make things complicated
5. You need a dedicated landing which will house the lead magnet
6. You'll need an email collection kit

6 Different Types of Lead Magnets to Try:

Here are some examples of great lead magnets you can try for your business:

1. Providing a snippet of high-quality content

A great example of this would be Buzzsumo, which is a tool to identify trending topics online, monitor your competitors and gives you an idea of how your content performs against competitiors. The free version of Buzzsumo provides a daily search limit to find the most shared content on a given topic/keyword or from a specific domain. However after exceeding your search limit or when you want to start seeking additional detail you have to invest in the paid plan

Buzzumo Free Plan 

Buzzsumo Paid Plan 

2. Access To Weekly Tips/Newsletters

A great example of this would be the MoneySavingExpert.com newsletter which has a circulation of 15 million people. Consumers need to register their email address to receive the weekly money saving tips newsletter. These newsletters are impartial and highly informative.

MSE Newsletter subscription

3. Ebooks/ Reports Focused On Your Customer's Problems

A great example of this would be E-Consultancy's free Modern Marketing Report Download. The report is packed with lots of useful information for marketers, but you need to provide your details to access the full report

E Consultancy Report Download

E Consultancy Report Download

4. Cheat Sheets

Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. Moz provide an search engine optimization cheat sheet for Web Developers. For anyone to access the cheat sheet they need to submit their details

Moz Cheat Sheet

5. Toolkits

Wired Marketing provide a free email strategy marketing toolkit, once you provide your personal contact details.

Email marketing toolkit example

6. Free Demo's

Wired Marketing also provide customers with the opportunity to book free demo's online when providing your contact details

Free Demo example

Conclusion

In a nutshell lead magnets are a powerful way to grow your database, but its important you select the right lead magnet for your business needs. The list above is just an example of some of the many ways you can create lead magnets. I'd love to know what approach do you currently use and how do you track the success.

Read my other blog posts about Lead Generation:

• 7 Lead Generation Ideas To Drive Leads
• 4 Ways To Generate Leads Like a Boss

See you all the same time next week xxx