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Email Automation Series Part 4: - 5 Killer ways to build an EPIC email list
Every business needs a killer list of email contacts that can be turned into customers. Why do I say that? Apparently, 99% of consumers check their email every day and 73% of millennials prefer communications from businesses to come via email.
There is a specific science to building an email list, so if you're wondering why nobody is opting into your email newsletter or your website is not converting visitors to customers,then I hope you find this blogpost helpful.
Although, email marketing may not be a new or an innovative tool to target customers, its a great to ensure you are making contact with your clients and prospects.
Create a kick ass lead magnet or a free gift to give people a reason to provide their email address in exchange for your good content. A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Popular lead magnets are things such as; free courses, cheat sheets, e-guides, tickets for an event or discounts of your services or products. However, you need to make sure your lead magnet is linked to your audience.
2. Build content to promote you lead magnets
Create behind the scenes, blogposts, checklists or videos around the lead magnet to drive people to the landing page and create a call to action. When creating your lead magnet, consider what problems is your content solving? Is the content your'e creating easily digestable? Does your content demonstrate your expertise?
Use tools such as Canva to design your lead magnet. If you don't have the time to create your own lead magnet.. don't worry, you can use websites such as IDPLR.com to buy content and then re-sell or share as a downloadable piece of content on your website. This website has thousands of different topics, so its worth taking a look.
3. Create a landing page
You absolutely need a landing page that converts traffic. According to WordStream study it found that the top 10% of landing pages converted 3x-5x higher than average converting pages. So creating a dedicated page to promote your lead magnet with a strong call to action and a simple data capture form that captures; customers name and email addresses will encourage people to register their details for your lead magnet content. Here are some examples of landing pages:
I've found this great article comparing different landing page software tools such as Instapage you should check out.
There is a specific science to building an email list, so if you're wondering why nobody is opting into your email newsletter or your website is not converting visitors to customers,then I hope you find this blogpost helpful.
Although, email marketing may not be a new or an innovative tool to target customers, its a great to ensure you are making contact with your clients and prospects.
5 Killer Ways To Build An Epic Email List:
1. Give something away for freeCreate a kick ass lead magnet or a free gift to give people a reason to provide their email address in exchange for your good content. A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Popular lead magnets are things such as; free courses, cheat sheets, e-guides, tickets for an event or discounts of your services or products. However, you need to make sure your lead magnet is linked to your audience.
2. Build content to promote you lead magnets
Create behind the scenes, blogposts, checklists or videos around the lead magnet to drive people to the landing page and create a call to action. When creating your lead magnet, consider what problems is your content solving? Is the content your'e creating easily digestable? Does your content demonstrate your expertise?
Use tools such as Canva to design your lead magnet. If you don't have the time to create your own lead magnet.. don't worry, you can use websites such as IDPLR.com to buy content and then re-sell or share as a downloadable piece of content on your website. This website has thousands of different topics, so its worth taking a look.
3. Create a landing page
You absolutely need a landing page that converts traffic. According to WordStream study it found that the top 10% of landing pages converted 3x-5x higher than average converting pages. So creating a dedicated page to promote your lead magnet with a strong call to action and a simple data capture form that captures; customers name and email addresses will encourage people to register their details for your lead magnet content. Here are some examples of landing pages:
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| Example Lead Magnet landing page |
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| Example Lead Magnet landing page |
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| Example Lead Magnet landing page |
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| Example Lead Magnet landing page |
I've found this great article comparing different landing page software tools such as Instapage you should check out.
4. Exit Intent Pop-Up
A successful exit pop-up can help convert website users to opt into your email list, just before they leave your website. Wiki describes an Exit intent pop up as:
A technique used in online shops and websites to retain visitors that are going to leave the site. With an exit intent popup, a visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary, a popup window is shown.When are applying to your website, this is a trigger to try and capture people who are about to leave your landing page to try and get your prospects to leave their details. There are popular apps such as Pop up Ally , Sumo Me to help you create customised pop-ups on your website.
Here are some examples of Exit Intent Pop- Ups:
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| Example Intent Pop- ups |
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| Example Intent Pop- ups |
5. Email Marketing Software
Email marketing platforms e.g Mailchimp, Hubspot or Active Campaign are used to collect email contacts and convert website traffic or social media users. Finding the right email software to suit your needs can be quite challenging. But not to worry... part 2 of my email automation series provides information on how you can find the right email software. These platforms are also great for segmenting your contact database based on their interests and needs and have brilliant analytical tools to track performance.
Summary
I hope you've found Part 4 of my email automation series helpful. The importance of building a contact list using low cost options to help convert casual website users into loyal customers should never be underestimated. If growing your contact database is something your focussed on at the moment, I'd love to know what tools you currently use.
Until the next time my fellow entrepreneurs...
Check out my previous articles from my Email Automation Blog post series:
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